A project to deliver the world-class charm of Japan from entertainment to Japan and overseas ~Start of HOT JAPAN with JO1 project activities~

2022.11.14

NEWS


Positioning all the attractions that Japan boasts to the world as "HOT JAPAN", we will establish a project to disseminate it from Japan to the world in collaboration with JO1, supporting companies, local governments and government agencies and start activities.


The “HOT JAPAN with JO1” project aims to help people throughout Japan to experience the sense of stagnation that is spreading throughout Japan, such as the industry and culture, including entertainment, which has been hit by the new corona, and the atmosphere where young people can no longer have dreams. The purpose is to create a positive mindset in Japan by disseminating hot people, things, things, and spots to the world.





JO1|Action to make Japan hot with performance


We will continue to develop performance videos (hereinafter referred to as PV) on the stage of scenic landscapes and spots throughout Japan.

Thanks to the extraordinary efforts of local governments and local people such as Yamanakako Village in Yamanashi Prefecture, who have supported the HOT JAPAN with JO1 project, the first stage is to set up a stage of Hiroshige Blue on the surface of the lake, and to see the world heritage Mt. Fuji. We will publish the PV taken at the place you want to see in front. This PV will be sent to the whole world.


In addition, we will also publish a YouTube video in which JO1 members introduce attractive spots in the area around Lake Yamanaka. In this YouTube video, the latest spatial audio technology "Re:Sense™" is introduced, and by watching it with earphones, it is a production that makes you feel as if you are going to the area with the members. increase.

This will be Japan's first trial* for spatial audio content that travels around Japan's local tourist attractions.

*As an example of utilizing Re:Sense™ technology.


HOT JAPAN with JO1 project launch transit advertisement

The HOT JAPAN with JO1 project launch announcement traffic advertisement will be displayed on the 3rd basement floor of Shibuya Station from today until the 20th.

Period: November 14th (Monday) to November 20th (Sunday), 2022

Place: "Tokyu Toyoko Shibuya Big 20" near exit B1 outside the ticket gate on the 3rd basement floor of Shibuya Station on the Tokyu Toyoko Line

*Please be careful not to obstruct traffic.

*Please refrain from contacting the station or station staff regarding this matter.




Sponsor | HOT JAPAN action using assets of supporting companies


Supporting activities to make Japan hot using HOT JAPAN wihe JO1 with the aim of supporting industries facing difficulties due to regional revitalization, regional revitalization, and corona in cooperation with sponsors who have agreed with the idea of this project. I will continue.





[HOT JAPAN with JO1 project official website]

http://hot-japan.jp/

[Official Twitter account]

https://twitter.com/HOT_JAPAN_PJ

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