IDOM Co., Ltd. co-sponsors the "HOT JAPAN with JO1" project, and the new TV commercial "Gulliver Super Sale Summary Edition x JO1" featuring the project's ambassador "JO1" will be broadcast on Saturday, January 21, 2023. We have decided to start nationwide.

From Saturday, January 21, 2023 to Tuesday, February 28, 2023, the “Gulliver Super Sale” will be held with an inventory of about 40,000 units (*1) under the title of total settlement. Continuing from “Gulliver’s biggest first-ever supermarket sale” (*2), we have appointed “JO1”, who has a passion to challenge the world from Japan, and together with the theme of “dance”, we will do our best to make the final results lively, and in 2023 We expressed our desire to continue to challenge ourselves towards the 30th anniversary of IDOM's founding in October.

In the new TV commercial, in contrast to the previous one, "JO1", dressed in stylish costumes, will perform a powerful and sharp performance with an original instrumental that reverberates with light synth sounds and heavy rhythms.

In addition, a dance challenge will be held on the short movie platform “TikTok” in conjunction with the airing of this commercial. You can watch the dance video by "JO1" from the 21st, so please try "Gulliver Super Dance" with "JO1" and post it with "#Gulliver Super Dance"!

*1: Inventory as of January 2023.

* 2: “Gulliver’s largest supermarket first sale” indicates that the number of sale vehicles on January 1, 2023 will be the largest compared to the same day in the past.